AMP, established in 1849, has been a steadfast pioneer of the Australian insurance and superannuation market for well over a century. In 2011 it merged with AXA's successful Australian and New Zealand businesses to create a powerful new competitive force.

The AXA brand ceased to exist in Australia from November 2012, and all branding has been changed to AMP.

With financial advice at the core of its business, AMP has helped generations of people and companies build their financial security. It is now Australia and New Zealand's foremost wealth-management company and provides a range of services including financial advice, investment funds, superannuation products and life insurance.

AMP has offices throughout the world, including a strong presence in Australia with centres in Brisbane, Sydney, Melbourne, Perth, Adelaide and Hobart. The company employs almost 6,000 people in the Asia Pacific region and has the largest financial advice network in Australia and New Zealand. It leads the Australian market in providing superannuation and personal insurance products.

At the heart of AMP's corporate identity is the promise "to be a sure friend in uncertain times". The company believes that the success of its business relies on keeping this promise and delivering on its responsibilities to all stakeholders, including customers, shareholders and employees.

The company invests heavily in the Australian community through its philanthropic AMP Foundation and strongly encourages its employees and advisors to volunteer with community partners. It is committed to sustainable, responsible business practices including encouraging responsible investment and minimising its environmental impact.

Video: "AMP - Hope" 1 min 30 sec (YouTube)

AMP Case Studies and Testimonials

Case study: Trauma

In early 2008 Julie* was diagnosed with motor neurone disease and frontal lobe dementia. Following the diagnosis, her husband became her full-time carer.

Due to the speed and extent of her demise, AMP approved her trauma policy claim, despite her conditions not specifically being recognised under the policy.

Sadly, Julie passed away 18 months after receipt of the trauma claim. At the time, the family's financial planner wrote to us, thanking the team for making the decision to approve her claim.

In his email he said, 'AMP's decision to make the claim made a massive difference to the last 18 months for both Julie and her family. These occasions are among the highlights in my 29 years so far with AMP.'

At AMP, our philosophy is to approve all genuine claims by professional and empathetic claims staff and deliver an exceptional customer experience.